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Boost for bundling


Smiling_phoneConsumers can often get better value for money by buying fixed-line phone, internet and TV services from a single provider in a ‘bundle’.

Some consumers also find it more convenient as they receive a single bill for their services.

Because there is healthy competition between providers for fixed-line services, Ofcom has today removed some regulations that will have the effect of allowing BT to offer discounted bundles of services for the first time.

Our research shows that bundles are increasingly popular with consumers. In 2008, some 46% of UK consumers bought a bundle of communication services of two or more services, up from 29% in 2005.

Deciding whether to buy a bundle

Bundles have many attractions, but before taking out a contact consumers should consider a few points.

Before opting for a bundle, assess how closely it matches your requirements. For example, if one element is broadband, does the deal provide quick enough internet speed and is the download limit large enough?

You may be tied into a contract for longer than you want and the deals may not exactly match your needs.

Once you know this you’ll have a better idea whether it makes more sense to go for a bundle or buy your services separately.

View Ofcom’s announcement about deregulation

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