Stores set for biggest online shopping day of the year
Online stores are preparing for the biggest shopping day of the year today as consumers stock up on their Christmas gifts.
It’s estimated that internet shoppers will spend £222,222 every minute on what has been dubbed ‘Cyber Monday’ or ‘Mega Monday’.
In the last few years the busiest online shopping day has fallen on the Monday closest to the start of December.
Online analysts predict UK consumers will make 115 million visits to retail websites today, an increase of 36% on last year.
They also predict that we will spend a total of 375 million hours shopping online this December.
Ofcom’s Communications Market Report for 2012 revealed that smartphones are also helping boost internet shopping by encouraging online bargain hunting – or Robo (Research offline buy online) shopping.
Over half of smartphone users claim to use their phone in some way when out shopping.
This includes taking photos of products (31%), making online price comparisons (25%), scanning bar codes to get more product information (21%), reading product reviews online (19%) and researching product features (19%).
Shopping online is a convenient way to stock up on your Christmas gifts and is also safe and secure so long as you take a few simple steps first.
Ofcom has a video guide setting out steps consumers can take and things they should look out for when shopping online.
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