Advertising on TV or Radio

The advert was:


broadcast during a commercial break (excluding political advertisements – see below)

 

The Advertising Standards Authority (ASA) handles complaints about these issues on Ofcom’s behalf. You can submit a complaint to the ASA.

 

a TV shopping channel

online

The Advertising Standards Authority regulates online advertisements including those on regulated video on demand services. You can submit a complaint to the ASA.

a trailer for a programme

 

 

 

 

Ofcom handles complaints about these issues. Please complete our complaint form.

 

 

 

 

a sponsorship message broadcast before, during or  after a programme

a reference to a product, service or brand during a programme

an interactive service using premium rate telephone lines or text messages

promoting a political cause or point of view (also known as a politicial advertisement)

 

I am concerned about the amount of advertising on:


TV

Ofcom’s Code on the Scheduling of Television Advertsing (COSTA) sets out rules such as the maximum amount of advertising and the number of advertising breaks within a programme.

Ofcom conducts monitoring of broadcasters’ compliance with COSTA. If, however you wish to submit a complaint about a particular instance on a TV channel, please complete our complaint form.

Radio

There are no rules about the amount of advertising on radio (but there are some licence requirements for community radio stations). You may wish to contact the relevant broadcaster if you have any comments about their advertising schedule. You can find a list of our licensed radio broadcasters here.

On demand

There are no rules about the amount of advertising on on demand services. You may wish to contact the relevant service provider. You can check ATVOD’s website for a list of the on demand service providers it regulates.